How To Create Ballot Initiatives

Groups in states that allow citizen-led initiatives can use this guide to get a measure on the ballot. It emphasizes fun, welcoming, well-timed volunteer training on how to ask people to sign a petition, and covers organization and preparation: starting early in your strongest target areas, working in coalition with other groups, collecting signatures where people already gather rather than door-to-door, and coming prepared with a plan to build trust on your leading issue before introducing others.