From Oprah livestream to house parties, Black women marshal unprecedented outreach for Kamala Harris

Sep 19, 2024

CNN — 

Waves of emotion washed over DeJuana Thompson as she stood in the convention hall in Chicago last month watching Vice President Kamala Harris become the first Black woman nominated for the presidency by a major political party.

Battleground North Carolina

In North Carolina, a state that Donald Trump won by about 74,000 votes out of some 5.4 million cast in 2020, groups led by Black women are crisscrossing the state in a scramble to expand the electorate. Black residents make up about 21% of the state’s population, and North Carolina is home to nearly a dozen Historically Black College and Universities.

Thompson, the Alabama activist, is the founder of Woke Vote, an organization that in 2017 helped elect Doug Jones as Alabama’s first Democratic US senator in a quarter century. In this election, her work focuses heavily on a handful of states, including North Carolina and Georgia, which Biden won by fewer than 12,000 votes in 2020.

The Tar Heel State marked Trump’s tightest margin of victory four years ago, and Harris is trying to become the first Democratic presidential contender to win the state since Barack Obama in 2008. Thompson, who worked on Obama’s 2008 campaign in North Carolina, is focused on turning out rural Black voters in the eastern part of the state often overlooked by traditional outreach efforts, she said.

Black female organizers in the state also are extending their reach far beyond other Black women.

Janice Robinson is the North Carolina program director of an organization called Red Wine & Blue, which engages in “relational” organizing. She is encouraging diverse groups of suburban women to turn out their friends, neighbors and relatives for Harris and other Democrats in the Tar Heel State.

At a house party on a recent Friday morning in the Charlotte area, about a dozen people – mostly White women – gathered with Robinson to strategize over coffee, pastries and orange juice. Holding up her cellphone, she walked them through a tool to share information about the election with other North Carolinians in their contact lists.

“People listen to the people that they trust,” she emphasized.

Her goal is to get 40,000 voters to the polls in North Carolina.

The North Carolina chapter of America Votes, meanwhile, is working with an array of other organizations to reach 4 million voters in the state – a record quadrupling of its outreach in past elections, said Ashlei Blue, the group’s state director.

Deputy director Nervahna Crew is a veteran of several presidential elections in North Carolina, including 2016, when she logged so many miles door-knocking and literature-dropping for Hillary Clinton that she developed a cyst on her right foot. Crew said she worked “overtime” in that election, in part, to honor her grandmother Mary Starkey, a stalwart Democratic activist from Delaware who desperately wanted to cast a ballot to elect Clinton as the nation’s first female president but passed away in 2015.

This election cycle, Crew’s nonpartisan day job keeps her mostly focused on voter turnout rather than working directly on behalf of a candidate. But her commitment to making history in the presidential election hasn’t waned, she said.

“At the end of the day, what you’re not going to do is blame Black women for not doing their job,” she said. “If we’re not successful this time around, it won’t be because we didn’t give it our all.”

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